The Scam of the Bestseller List

Have you ever wondered how one gets on the bestseller list, whether the New York Times, USA Today or even the Amazon list?

Simply put — every bestseller list is a lie because no bestseller list measures the best selling books. Let me repeat that, so you can grasp the gravity of what it means. No bestseller list measures the actual best selling books.

Tucker Max, co-founder of Book in a Box has a lot to say on the subject.

In his editorial in Entrepreneur Magazine, he details all the reasons why you should avoid the goal of these lists.

Read it at

Thoughts? I wonder whether authors on the bestseller lists feel that they are anything but valid. After all, there should be a correlation between sales and bestselling lists, although Amazon would have a variant on that.

What has your experience been?